With so many challenges facing our creative and business communities today, we are discussing ways to maintain a healthy balance between what's profitable and what's practical during moments of upheaval and uncertainty. How do creatives do more with less, and when do they walk away because the margins have squeezed too tightly? Conversation with special guests Michael Wayne (KIN Community), Tim Thompson (RevThink) and Brendan Gaul (Mediabrands, formerly UMWW).